![]() ![]() Brands that tap into the metaverse to foster community and put customers at the center of it all will win big.As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. The key to a winning metaverse strategy will be to innovate and dream up new ways of engaging customers to build deeper, long-lasting relationships and deliver extra customer value. Through VR and a 360-degree film, visitors are transported to Peru where they can participate in a “virtual giving trip.” ![]() Shoe and apparel brand Toms, known for donating a pair of shoes for every pair purchased, uses in-store virtual reality to connect customers with their company values. Brands breaking into this new space will need to adopt a test-and-learn mindset. Innovative brands are already testing the waters with in-store augmented reality, NFT exhibitions, and more. Retailers will also bring the metaverse to customers at brick-and-mortar locations. The metaverse won’t just be a place to shop from the comfort of home via VR headsets and computer screens. Prediction 4: The metaverse will transform brick-and-mortar shopping experiences The key is to think outside the box - brands that stay ahead will find new ways to express their value propositions in a digital format. As the metaverse takes hold, brands will need to deliver the new experiences consumers are looking for. The metaverse is ripe with new opportunities for brands to gamify, personalize, and make shopping experiences more memorable for consumers.Ī whopping 80% of consumers say that the experience a brand provides is just as important as its products. Fans will be able to explore the new Integra model, play a racing game, and browse a new apparel collection designed by artist Wannerstedt. Brands are already exploring how VR shopping experiences can shape the future of commerce.Īt the end of the month, Acura will become the first automaker to open a virtual showroom in the metaverse. It’s a way to create immersive experiences that drive engagement and supplement physical products. The metaverse isn’t just a place where retailers and brands can sell digital versions of merchandise. Prediction 3: Brands will supplement physical goods with new virtual experiences As clothing brands move into the metaverse, they’ll bring a throng of consumers with them. Fashion apparel is one of the largest sectors in the world. Decentraland, a 3D virtual world, will host the first Metaverse Fashion Week later this month with virtual shows, stores, and events. The high-fashion market is also stirring up hype for the metaverse. ![]() Pacsun also recently partnered with game development studio MELON to create social experiences and mini games. The clothing brand now sells digital items in the Roblox Avatar Marketplace. Last year, youth retailer Pacsun entered the metaverse by leveraging the Roblox platform to reach Gen Z customers. ![]() Users will want to personalize their digital identity, and adorning their avatars with unique virtual clothing is where it will start.īoth mass market entities and luxury brands have already shown up to the party fashionably early. People want to express themselves everywhere - including the metaverse. And your avatar is going to need clothes, too. Whether you wear t-shirts and jeans or couture, clothing items translate easily into virtual goods. Digital skins - the virtual clothing, accessories, and cosmetic add-ons for avatars in online games - rake in an estimated $40 billion per year.Īs digital fashion expands beyond gaming, this is likely how the masses will first dip their toes into the metaverse. Many brands already feature VR shopping experiences, like virtual fitting rooms, to increase conversions and decrease returns. Perhaps the most obvious use case for commerce in the metaverse is the digitization of fashion. Prediction 2: Digital fashion will bring the metaverse mainstream ![]()
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